The Meaning Behind Our Brand

We like to think of Aventir as a type of lifestyle not only the name of our brand. We all experience trials and tribulations in our lives; experience suffering and loss; which makes it all that more important that we make memories and get out there to explore the world and witness the many fantastic elements it has to offer.

AVENTIR means ADVENTURE! Adventures are what make this life worth living. No matter if you climb to mountains tops or surf the biggest waves, everything can be an epic experience. The only thing stopping you from living the life you meant to is YOU! There is no better time than the present to make plans and go exploring the world for what truly inspires you.

In trying to decide upon a brand logo to best illustrate what we represent, we knew we wanted a symbol that constantly reminded our community of that types of lives we want to lead. Ones filled with joy and excitement. The three triangles signifies the past, the present and the future.

The past is behind, learn from it. The future is ahead, prepare for it. The present is here, live it.

Do you love the smell of fresh powder on the mountain slopes? You can't explain it, but for some reason it moves you...it elicits a feeling inside you, a feeling that makes you think this is why you were put on this planet. Guess what? Maybe it was. We need to grab ahold of these feelings and do more of what evokes them.  

This is the ideal that we try to illustrate in our designs so that when you wear our clothing, you truly feel inspired to go out and live life to the fullest, make memories, and create experiences!